Skift Take
Texas hotelier Liz Lambert has linked up with noted architect Bjarke Ingels and 3D printing firm ICON to reimagine the future of El Cosmico. Despite the bleeding edge tech, the emphasis will be on the spirit of self reliance and community that defined the early iterations of the property.
On Experience
Colin Nagy, a marketing strategist, writes this opinion column for Skift on hospitality and business travel. On Experience dissects customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. He also covers the convergence of conservation and hospitality.
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El Cosmico, in Marfa, Texas, has been synonymous with a free-form lodging experience and a place where art and counterculture combine with high desert hospitality. A campground-meets-hotel, the property has grown from the imaginative vision of Texas-based hotelier Liz Lambert. Through the years, it has attracted wanderers seeking a confluence of the extraordinary and the rustic, the real and the surreal.
“There’s something that is in our American consciousness that is fascinated with this part of the country and I think the really vast skies, the lack of people, the really dramatic geological formations and I think it taps into this thing within all of us that is probably most about self-reliance,” says Lambert.
The property now stands at a fascinating juncture. In partnership with Danish design firm BIG, founded by Bjarke Ingels, Lambert has unveiled the future vision for the property.
It will be made not out of airstream trailers and teepees, but constru