Seth Borko

Latest Stories

Online Travel

Generative AI’s Impact on Travel: New Skift Research

Generative AI is poised to transform the travel industry. True, there’s plenty of hype out there. But even after Skift Research separates the chaff from the wheat, we find that a multi-billion dollar opportunity still remains.

Seth Borko, Skift Research | 9 months ago

Generative AI’s Impact on Travel: New Skift Research

Skift Research

Generative AI’s Impact on Travel

Generative AI is poised to transform the travel industry. True, there’s plenty of hype out there with little substance to back it up. But even after Skift Research separates the chaff from the wheat, we find that a multi-billion dollar opportunity still remains.

9 months ago
Generative AI’s Impact on Travel

Online Travel

How Americans Changed Their Online Travel Habits Since the Pandemic: New Skift Research

Are the channel wars coming back? The pandemic brought a wave of direct bookings but our latest survey data suggests that this trend may not last. Plus, we find surprising shifts in booking site usage and share among American travelers.

Seth Borko | 11 months ago

How Americans Changed Their Online Travel Habits Since the Pandemic: New Skift Research

Skift Research

Online Travel Booking Trends During the Pandemic

Are the channel wars coming back? The pandemic brought a wave of direct bookings but our latest survey data suggests that this trend may not last. Plus, we find surprising shifts in booking site usage and share among American travelers.

11 months ago
Online Travel Booking Trends During the Pandemic

Airlines

What 2023 Will Hold for Travel: New Skift Research

The new year will give no rest to a weary travel industry. After years of work to dig out of the hole the pandemic put us in, travel in 2023 may find that the hardest part still lies ahead. The groundwork for growth is in place but achieving success will be no simple task.

Seth Borko, Skift Research | 1 year ago

What 2023 Will Hold for Travel: New Skift Research

Skift Research

Skift Research Global Travel Outlook 2023

The new year will give no rest to a weary travel industry. After years of work to dig out of the hole the pandemic put us in, travel in 2023 may find that the hardest part still lies ahead. The groundwork for growth is in place but achieving success will be no simple task.

1 year ago
Skift Research Global Travel Outlook 2023

Skift Research

Expedia and Booking in the Post-Pandemic Travel Landscape

Travel is back in full swing and Expedia Group and Booking Holdings are now fully recovered versus the pandemic. But under the hood, big changes are underway as these two booking sites revamp their strategies for the future.

1 year ago
Expedia and Booking in the Post-Pandemic Travel Landscape

Online Travel

Expedia and Booking Rebuild for Post-Pandemic Landscape: New Skift Research

Travel is back in full swing and Expedia Group and Booking Holdings are now fully recovered versus the pandemic. But under the hood, big changes are underway as these two booking sites revamp their strategies for the future.

Seth Borko, Skift Research | 1 year ago

Expedia and Booking Rebuild for Post-Pandemic Landscape: New Skift Research

Skift Research

Subscriptions and Memberships in Travel 2022

Subscriptions are ubiquitous in nearly every industry other than travel. Why the disconnect? The time is right for building paid travel subscriptions, powered by shifts in traveler priorities and work-life flexibility. Learn how to build travel memberships by analyzing three innovative case studies in this latest research report.

1 year ago
Subscriptions and Memberships in Travel 2022

Hotels

6 Lessons for Building Robust Travel Subscription Models: New Skift Research

Subscriptions are ubiquitous in nearly every industry other than travel. Why the disconnect? The time is right for building paid travel subscriptions, powered by shifts in traveler priorities and work-life flexibility. Learn how to build travel memberships by analyzing three innovative case studies in this latest research report.

Seth Borko, Skift Research | 1 year ago

6 Lessons for Building Robust Travel Subscription Models: New Skift Research