Skift Take
With Gen Z and Millennials making up most of Klook's audience, the experiences marketplace is heavily focused on these groups' spending habits and shifting approaches to discovering new trip ideas.
Bookings have surged for Klook, one of Asia's leading online marketplaces for travel experiences.
Klook celebrated its ninth anniversary in September, and revealed it had made $3 billion in annual gross bookings, three times its pre-pandemic figures in 2019. In the first quarter of this year, Klook told Skift Research that its bookings value was double that of 2019 and was targeting a ten-fold increase by 2025. Klook is not a public company and doesn't r