Articles tagged “marketing”

Hotels

Hotel Brand Bloat: ‘A Shakeout Is Coming’

Many marketers design hotel brands to appeal more to hotel owners than travelers. One reason? Creating a new brand is easier than fixing an old one.

Sean O'Neill | 2 weeks ago

Hotel Brand Bloat: ‘A Shakeout Is Coming’

Media and PR

Trivago Ad Campaign Replaces 20 Actors With Just 1 Supported by AI

It's ironic that one of the first reported instances of AI taking jobs in the travel industry revolves around Trivago displacing a couple of dozen pitchmen and pitchwomen around the world.

Dennis Schaal | 2 weeks ago

Trivago Ad Campaign Replaces 20 Actors With Just 1 Supported by AI

News Blog

Sri Lanka Launches First Global Tourism Campaign in 16 Years

Sri Lanka has finally announced its plans to roll out its global tourism marketing campaign urging tourists “You’ll Come Back For More,” marking the first such campaign since 2007.   Skift had earlier highlighted the country's 16-year gap in robust tourism promotion. The country had developed a comprehensive consumer campaign in 2021, which had then…

Peden Doma Bhutia | 3 weeks ago

News Blog

IDEAS: Air New Zealand Debuts Hollywood Inspired Christmas Campaign

Air New Zealand has taken inspiration from Hollywood with the launch of ‘The Great Christmas Chase’, a new stunt-filled campaign video designed to celebrate the upcoming busy festive season. The 90 second advert sees Air New Zealand flight attendant Shanti Tucker battle through an airport and a host of obstacles - including rogue candy canes…

Adam Stacey | 3 weeks ago

Tourism

Amsterdam’s ‘Stay Away’ Ads Didn’t Deter Partiers. Now What?

Amsterdam is struggling to shake off its historic image of the city where everything goes.

Dawit Habtemariam | 4 weeks ago

Amsterdam’s ‘Stay Away’ Ads Didn’t Deter Partiers. Now What?
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Online Travel

How Travel Brands Are Embracing Tentpole Shopping Moments

Tentpole marketing campaigns tied to shopping-focused events like Black Friday, Cyber Monday, and Prime Day have long been table stakes for product retailers. For travel brands advertising experiences instead of objects, the opportunity to drive brand lift, reach new audiences, and increase lifetime value is even greater.

Amazon Ads + Skift | 1 month ago

How Travel Brands Are Embracing Tentpole Shopping Moments

News Blog

IDEAS: JW Marriott Encourages Guests to ‘Stay in the Moment’ with New Asia-Pacific Campaign

JW Marriott has launched a new Asia-Pacific campaign, taking inspiration from the K-drama genre and starring South Korean actor, Lee Min-ho.  The three-minute video titled ‘Stay in the Moment’, tells the story of a headstrong son and his family, who face their issues and overcome barriers by embracing the life moments provided through the shared…

Adam Stacey | 1 month ago

News Blog

Global Brands Gravitate to Sphere’s Exosphere for Las Vegas Grand Prix

This weekend, F1 fans can expect a visually enthralling experience, as custom real-time content tracks across the world's largest LED screen of the Sphere, as part of the official broadcast for the Las Vegas Grand Prix. Global brands off the mark with Sphere advertising campaigns during the major sporting event include Google, American Express, Aston Marton, Puma, and Mercedes…

Selene Brophy | 1 month ago
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Online Travel

Harnessing the Power of AI in Travel Marketing

Travelers have increasingly high expectations for personalized offers, seamless booking, and frictionless planning across the travel journey. Artificial intelligence (AI) provides travel brands with solutions to address those expectations with new tools that can improve the travel shopping experience and drive targeted customer acquisition.

Google + Skift | 1 month ago

Harnessing the Power of AI in Travel Marketing

Tourism

Britain Faces a ‘Slow Build Back’ for Chinese Tourism

Like the U.S, Britain is feeling the pinch of the slow return of Chinese tourists.

Dawit Habtemariam | 1 month ago

Britain Faces a ‘Slow Build Back’ for Chinese Tourism