Articles tagged “marriott bonvoy”

Hotels

Why Marriott Bonvoy Made a Video Game on Fortnite

Marriott Bonvoy is taking a risk with such an unusual marketing strategy for the hotel industry. It could work or it could be a flop — but at least they're trying new ways of reaching a younger audience.

Why Marriott Bonvoy Made a Video Game on Fortnite

Airlines

Marriott Bonvoy and Singapore Airlines’ KrisFlyer program tie-up

Partnerships between airlines and hotels are not new, but two marquee brands have come together. Both Marriott and Singapore Airlines hope to benefit from each other’s loyal customers.

Marriott Bonvoy and Singapore Airlines’ KrisFlyer program tie-up

News Blog

IDEAS: Marriott International Introduces Neuroinclusive Practices at Meetings and Events

Marriott International has announced a partnership with The Neu Project, an initiative from Google’s Experience Institute (Xi), in an effort to create a more neuroinclusive experience for event attendees.   Under the new partnership, all customer meetings and events of over 250 people that are hosted by Marriott will incorporate a range of neuroinclusive initiatives, including:…

Airlines

What Could an Alaska-Hawaiian Loyalty Program Look Like? Think Marriott Bonvoy

Alaska Airlines CEO said a loyalty program for a combined Alaska-Hawaii may look similar to Marriott Bonvoy, an idea that is somewhat unusual for the airline industry.

What Could an Alaska-Hawaiian Loyalty Program Look Like? Think Marriott Bonvoy

News Blog

IDEAS: JW Marriott Encourages Guests to ‘Stay in the Moment’ with New Asia-Pacific Campaign

JW Marriott has launched a new Asia-Pacific campaign, taking inspiration from the K-drama genre and starring South Korean actor, Lee Min-ho.  The three-minute video titled ‘Stay in the Moment’, tells the story of a headstrong son and his family, who face their issues and overcome barriers by embracing the life moments provided through the shared…

News Blog

MGM Expects $50M-$75M Incremental Revenues in 2024 With Marriott Partnership

Even though the big MGM-Marriott loyalty & booking partnership that was announced earlier this year with much fanfare has been delayed until early 2024 -- ostensibly due to MGM's cybersecurity threat which derailed much of its business over weeks -- MGM CEO Bill Hornbuckle is very bullish about it. In its Q3 earnings call earlier…

Hotels

Ennismore Launches Twist on Hotel Loyalty: $5 Rooms and Surprise Trips

Drop culture can reshape the approach to experiential loyalty for hospitality brand Ennismore — but it needs to ensure enough experiences to go around to avoid frustrating its members.

Ennismore Launches Twist on Hotel Loyalty: $5 Rooms and Surprise Trips
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Meetings

Skift Meetings Forum Video: Factoring Belonging and Play Into Experience Design

In this video from the Skift Meetings Forum 2023, we hear from Glenn Stress, VP of global B2B events and programs for Marriott International, and Naomi Claire Crellin, founder and CEO of StoryCraft Labs, about how their six guiding principles for experience design in the meetings and events industry can help planners cut through the clutter to design more inclusive, immersive and playful events.

Skift Meetings Forum Video: Factoring Belonging and Play Into Experience Design

Hotels

Inside Marriott’s India Strategy: From Moxy Debut to Embracing Smaller Cities

Marriott wants in on the India story as it positions itself for growth and relevance in the country's hospitality market. The hotel company now seeks to tap into the burgeoning demand stemming from smaller cities — a strategic step that could define its path in this dynamic market.

Inside Marriott’s India Strategy: From Moxy Debut to Embracing Smaller Cities

News Blog

Marriott Bonvoy Launches Miami App-Based City Tour

Marriott Bonvoy has launched a self-paced walking tour, Capture the City Miami, curated in partnership with Greater Miami and Miami Beach and local fashion blogger Daniela Ramirez.  Available as a mobile app, the tour showcases an interactive map with tips and content created by Ramirez, aka @nany. Developed as part of the Marriott Bonvoy Loyalty program, the walking tour can be…