Skift Take
Both ride hailing companies are focusing on subscription products, and partners like banks to drive them, as corporate travel remains in a precarious state.
Uber and Lyft are focusing on their loyalty programs, with new partnerships designed to keep members ordering cars, meals and groceries for longer periods of time.
Both have benefited from travel's wider recovery, reporting record revenue for the fourth quarter ending December 31. But their focus is now on subscriptions to lock in customers.
Uber grew the number of Uber One subscribers to 12 million during 2022, 90 percent up on 2022, it revealed this week as it announced its fourth quarter results on Wednesday.
It managed to launch the cross-platform membership program in France, Japan, Spain, Chile and Taiwan during 2022. Credit cards are a part of the plan too, and it now gives Capital One cardholders up to 24 months of free memberships.
“We think Uber One is a terrific membership program,” said Dara Khosrowshahi, CEO and director, during an earnings call this week. “We a