Skift Take
Streaming shows like Emily in Paris are crowd-pullers for binge-watching, spiking the trend to inspire viewers to get off the couch with easy-to-book travel trips that replicate the show's experience in the real world.
Travel startup Dharma has launched a multi-day tour experience based on Netflix's popular series "Emily in Paris."
Created under license from Paramount Global, "Paris by Emily" will take fans on a four-night/five-day small group trip to Paris to immerse themselves in the world of Emily Cooper, played by Lily Collins.
The itinerary features exclusive visits to designer ateliers, a masterclass on seduction inspired by Emily's aloof French boss Sylvie Grateau, and a cocktail-making session dedicated to her signature oh-so-French Lillet-Spritz on one of Paris' most iconic rooftops, according to Leah Howe, Dharma co-founder and chief experience officer.
Hosted by lifestyle influencers, or 'Emileaders,' the trips cater to groups of 8-16 people at $2,700 per person for a shared room and $3,600 for a single room, excluding flights and insu