This summer, Palazzo Avino – a 12th century villa turned five star hotel – has partnered with Maison Valentino on a ‘Summer Beach Takeover’.
The collaboration will see the renowned fashion house transform the Hotels’ Clubhouse by the Sea, bringing a collection of custom furniture and soft furnishings to the premises. The grounds will be adorned with a range of items including, deckchairs, sun loungers, and beach umbrellas, all featuring Valentino’s iconic shade of red.
Valentino is also set to extend its presence to the boutique located within the property’s grounds on the Amalfi Coast, offering guests a curated selection of Valentino’s latest offerings from the Escape 2023 collection.
“Growing up in an Italian family when talking about fashion, Valentino was the brand, was the designer, and is linked to Italian history so deeply, and I could not think of a better partner to align our hotel with,” said Mariella Avino, managing director & owner at Palazzo Avino.
The Palazzo Avino x Valentino partnership is the latest in a wave of luxury collaborations between major fashion brands and luxury hotels, proving that the luxury travel market is as lucrative as ever.
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Tags: brand marketing, branding, guest experience, luxury, luxury hotels, luxury shoping