Articles tagged “advertising”

Media and PR

Trivago Ad Campaign Replaces 20 Actors With Just 1 Supported by AI

It's ironic that one of the first reported instances of AI taking jobs in the travel industry revolves around Trivago displacing a couple of dozen pitchmen and pitchwomen around the world.

Dennis Schaal | 2 weeks ago

Trivago Ad Campaign Replaces 20 Actors With Just 1 Supported by AI

Online Travel

Will AI Change Google’s Business Model? We Asked 9 Top Travel Pros

Will generative AI's demands for longer answers and fewer links change Google's travel advertising business model? That change is almost inevitable, but where does that leave Google?

Dennis Schaal | 2 weeks ago

Will AI Change Google’s Business Model? We Asked 9 Top Travel Pros

News Blog

IDEAS: Destination Canada Wants You to Learn How to Winter the Canadian Way in New Campaign

Destination Canada has joined forces with Nicole Byer, host of the Netflix show 'Nailed It!', on a series of short videos designed to teach viewers 'how to winter the Canadian way.’ https://www.instagram.com/reel/C0PWUSVvx7x/ The campaign is made up of four short videos, which sees Byer in a series of humorous sketches and locations as she shares…

Adam Stacey | 4 weeks ago

News Blog

IDEAS: Ras Al Khaimah Launches Campaign Starring the ‘Most Relaxed Cat in the World’

Ras Al Khaimah Tourism Development Authority has launched a new cat-inspired campaign designed to highlight the ‘#PurrrfectVacation’. Credit: Ras Al Khaimah Tourism Development Authority The 'All About You' campaign was created by FABLEfx, and stars Leo the cat as he journeys across Ras Al Khaimah to discover all that the Emirate has to offer whilst…

Adam Stacey | 2 months ago

Online Travel

Tripadvisor’s ‘Juicy’ Ad for Viator

Tripadvisor and Viator, or at least the creative department, have a sense of humor — and it is effective.

Dennis Schaal | 2 months ago

Tripadvisor’s ‘Juicy’ Ad for Viator

Online Travel

Viator Sees Commissions Boost from Upgraded Pay-for-Visibility Tool

Boosting tour visibility can yield profits for Viator, but the benefit to operators may lessen if most operators join in. It's a bit like when people in the front row of a concert stand up and everyone else has to stand up.

Selene Brophy | 2 months ago

Viator Sees Commissions Boost from Upgraded Pay-for-Visibility Tool

Media and PR

Curating Travel Communities: A Conversation with Exceptional Alien

In episode seven of the Skift Ideas Podcast, host Colin Nagy is joined by Michael Canning of Exceptional Alien, to discuss how how they are leveraging the power of creative communities to curate unique and authentic travel experiences.

Skift | 2 months ago

Curating Travel Communities: A Conversation with Exceptional Alien

News Blog

IDEAS: Uber One Campaign Sees Robert De Niro and Asa Butterfield Become ‘Best Friends’

A new campaign from Uber One has brought together an unlikely pairing in Hollywood legend Robert De Niro and Sex Education star Asa Butterfield, as they become 'best friends' thanks to their shared love for 'eating food and going places'. Credit: Mother London/Uber The three minute advert which comes from creative agency Mother London was…

Adam Stacey | 2 months ago

News Blog

IDEAS: Visit North Carolina Launches New Tourism Campaign to Experience ‘Real Fall Color’

Visit North Carolina has launched 'For Real Fall Colours', a new new campaign in partnership with its creative agency Luquire.  Credit: Visit North Carolina The campaign cleverly utilizes the manmade 'fall colors' of New York, and transforms them using transparent leaf-shaped magnets and stickers to highlight the organic colours North Carolina has to offer during…

Adam Stacey | 2 months ago

News Blog

IDEAS: British Airways Launches Campaign to Celebrate Diwali

British Airways is has debuted a new seasonal advertisement to celebrate the Hindu festival, Diwali.  According to a release, the film has been created to celebrate those who may be missing out on the family celebrations, as well as recognizing those heading home for the festivities.  https://www.youtube.com/watch?v=Jtaynd8g1W0 The campaign, which features a cast made up…

Adam Stacey | 2 months ago