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Articles tagged “marketing”

Media and PR

Curating Travel Communities: A Conversation with Exceptional Alien

In episode seven of the Skift Ideas Podcast, host Colin Nagy is joined by Michael Canning of Exceptional Alien, to discuss how how they are leveraging the power of creative communities to curate unique and authentic travel experiences.

Skift | 2 months ago

Curating Travel Communities: A Conversation with Exceptional Alien

Online Travel

Tripadvisor Sees Viator at Full-Year Profitability in 2024

Until now, Tripadvisor has emphasized growth for Viator, backed by ample marketing, at the expense of profitability. It appears as though the company will moderate that strategy for 2024.

Dennis Schaal | 2 months ago

Tripadvisor Sees Viator at Full-Year Profitability in 2024

Travel Technology

How Whatsapp Flows Could Pave the Way for Personalized Travel Experiences

WhatsApp's evolving suite of services and its impact on businesses demonstrate the platform's potential to reshape customer engagement and service. The future of customer interactions appears increasingly promising.

Peden Doma Bhutia | 3 months ago

How Whatsapp Flows Could Pave the Way for Personalized Travel Experiences

News Blog

Europe’s Upcoming Ban on ‘Climate Neutral’ Marketing to Affect Travel Brand Greenwashing

The European Union is on track to ban marketing claims such as "climate neutral" by 2026 that scientifically based certification can't validate. Claims such as "carbon neutral," "environmentally friendly," and "eco" will require companies to verify their products' merits through third-party certification schemes.  Travel companies are among the industries that may be affected by the…

Sean O'Neill | 3 months ago

Online Travel

Trivago’s Hail Mary: Go Big Again in TV Advertising

There will be many struggling companies that will be watching this Trivago experiment to go really big in brand advertising. Is a second time the charm?

Dennis Schaal | 4 months ago

Trivago’s Hail Mary: Go Big Again in TV Advertising

News Blog

IDEAS: Graduate Hotels Launches “Generation G” Campaign

Nashville based Graduate Hotels has unveiled its latest brand campaign, “Generation G,” which aims to ‘celebrate the common threads of the lifelong student experience: curiosity, adventure, and enthusiasm for life.’  Credit: Graduate Hotels Designed to shine a spotlight on 'Generation G' members, the campaign introduces us to a number of individuals through vignettes that offer…

Adam Stacey | 4 months ago
Free Read

Tour Operators

3 Ways to Start Building a More Transparent Travel Company

With the need for responsible, ethical, and sustainable travel more acute than ever, demonstrating transparency in business reporting and operations is a key way for travel companies to not only build consumer trust, but also drive revenue and achieve long-term growth.

Intrepid Travel + Skift | 4 months ago

3 Ways to Start Building a More Transparent Travel Company

Hotels

IHG Launches 19th Hotel Brand – the Strategy Behind ‘Garner’

IHG really needs a conversion brand in the mid-market for supply and demand reasons. So this move is smart. Yet Garner falls flat with us as a name.

Sean O'Neill | 4 months ago

IHG Launches 19th Hotel Brand – the Strategy Behind ‘Garner’

Travel Technology

Mondee Buys Its Fourth Company This Year

Mondee is venturing down an unbeaten path by targeting travel influencers, and it seems to be making investors a little uneasy.

Justin Dawes | 5 months ago

Mondee Buys Its Fourth Company This Year

Online Travel

The Trivago Guy Is Back But His Future Is ‘Uncertain’

Trivago Guy Tim Williams' fate in Trivago commercials now lies in the hands of the numbers crunchers. No one ever said the travel business or the acting profession are for the meek.

Dennis Schaal | 5 months ago

The Trivago Guy Is Back But His Future Is ‘Uncertain’