Skift Take
It's unclear if talks between the two largest U.S. operators of non-luxury hotels are earnest. But even the idea that Choice Hotels is interested in a merger speaks volumes about how the sector is becoming a scale game.
Choice Hotels International has signaled an intent to acquire Wyndham Hotels & Resorts, the Wall Street Journal reported on Tuesday.
A spokesperson for Choice Hotels told Skift: "We do not comment about market rumors and speculation."
"We don’t comment on rumors," said a spokesperson for Wyndham. "We are focused on business as usual."
The Journal said the companies are not in serious talks. However, the report will trigger s