Articles tagged “merchandising”

News Blog

EasyJet Partners with Datalex to Personalize Fare Options

Datalex, a Dublin-based tech company, partnered with easyJet to up the airline's game in merchandising to travelers and the customer experience. EasyJet offers passengers Standard, Standard Plus, and Essentials fares, as well as add-ons such as extra legroom. EasyJet fare types. Source: EasyJet A Datalex spokesperson said this new digital retail partnership with the airline…

Dennis Schaal | 1 year ago
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Partnerships

How Loyalty Innovation Is Fueling Travel’s Recovery

Travel brands have a unique opportunity to realize greater potential from their loyalty programs. Through creative merchandising that allows travelers to earn points and miles in different ways, they can grow ancillary revenue, build more meaningful customer relationships, and increase lifetime value.

Points + Skift | 2 years ago

How Loyalty Innovation Is Fueling Travel’s Recovery

Airlines

Farelogix Pushes Seat Distancing Tech for Airlines After the Sabre Merger Collapses

Farelogix CEO Jim Davidson says the pandemic presents opportunities. Yet despite that brave face, it's hard to see Farelogix facing anything but revenue declines during the crisis now that it's lost the Sabre acquisition.

Sean O'Neill, Skift | 4 years ago

Farelogix Pushes Seat Distancing Tech for Airlines After the Sabre Merger Collapses

Online Travel

Skift Global Forum Video: How Attribute-Based Selling Works for Hotels

Hotel merchandising and distribution were hot topics at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about attribute-based selling, a strategy that helps hotels better align customer needs with property amenities during the booking process.

Skift | 4 years ago

Skift Global Forum Video: How Attribute-Based Selling Works for Hotels
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Hotels

New Insights Deck: A Hotelier’s Guide to the Future of Hospitality Merchandising

Hotels are no longer just “merchants of sleep.” With the help of smarter merchandising strategies, hoteliers can tap into the insights and retailing know-how to sell guests not just a bed, but an entire hotel experience delivered to serve each traveler’s unique needs.

Sabre Hospitality Solutions + Skift | 5 years ago

New Insights Deck: A Hotelier’s Guide to the Future of Hospitality Merchandising

Airlines

Airline Data Powerhouse Needs to Evolve as Fast as Airfares Have

The fare-filing clearinghouse ATPCO needs to adapt to airline distribution's rapid changes. Much depends on whether its new CEO can boost the organization's metabolism.

Sean O'Neill, Skift | 6 years ago

Airline Data Powerhouse Needs to Evolve as Fast as Airfares Have

Online Travel

Travel Tech CEO Series: Farelogix Tries to Profit From Airline Distribution Turmoil

Lufthansa Group and IAG (the parent of British Airways) are striving to shake up airline distribution. One of the tech providers that they've hired to do this is Farelogix, whose boss, Jim Davidson, has a provocative vision of the future that's running into commercial resistance.

Sean O'Neill, Skift | 7 years ago

Travel Tech CEO Series: Farelogix Tries to Profit From Airline Distribution Turmoil

Airlines

The Plan to Pit Passenger Against Passenger for Better Flight Upgrades

Targeted bidding on flight upgrades is a smart way for airlines to engage customers and offer value without inundating flyers with additional fees and packages. But it also adds a level of uncertainty that travelers may find off-putting.

Andrew Sheivachman, Skift | 8 years ago

The Plan to Pit Passenger Against Passenger for Better Flight Upgrades
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Airlines

Video: Airline Execs on the Evolution of Retailing and Digital Experience

Watch this panel discussion on the trends, challenges and opportunities in digital and retailing for the airline industry. Featuring Skift News Editor Dennis Schaal and digital leaders from kulula.com, Etihad, Jet Airways, and Sabre.

Sabre + Skift | 8 years ago

Video: Airline Execs on the Evolution of Retailing and Digital Experience

Airlines

In-Flight Marketing to Passengers Is Both an Opportunity and a Risk

Airlines are indeed missing out on marketing opportunities by relegating their merchandising to the time of booking or a couple of days before the flight. If they want to market to flyers during the flight, they need to strike the right balance and avoid being bombastic.

Dennis Schaal, Skift | 10 years ago

In-Flight Marketing to Passengers Is Both an Opportunity and a Risk