Skift Take
Having already signed deals for hotels in Diriyah, NEOM, and The Red Sea, Marriott turns its attention to AlUla. The upcoming Autograph Collection bucks the trend of the operator only signing super-luxury hotels at these sites, instead offering something likely to be more affordable.
Marriott continues to be a go-to choice for Saudi Arabia when it comes to operators for hotels within the giga-project portfolio. The U.S. hotel giant will be involved in every government-backed tourism project – the latest is an AlUla hotel.
Marriott's Autograph Collection brand has been chosen for the venture – a 250-key hotel located in AlUla’s "downtown." Like many AlUla hotels, it is owned by the government through the development company created specifically for AlUla: The AlUla De