Articles tagged “brand usa”

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Tourism

How Brand USA Is Leveling the Playing Field for Travel and Tourism

With the majority of global travel bookings occurring online, Brand USA and Tourism Exchange USA have joined forces to help introduce international travelers to historically underrepresented destinations, accommodations, activities, and experiences in the United States.

Brand USA + Skift | 1 week ago

How Brand USA Is Leveling the Playing Field for Travel and Tourism

Tourism

U.S. Travel Industry Forced to Replace Chinese Tourist Spending

With no choice, U.S. tourism businesses are being pushed away from China and toward other markets.

Dawit Habtemariam | 5 months ago

U.S. Travel Industry Forced to Replace Chinese Tourist Spending

Tourism

U.S. Tourism Without China and New Competition – Brand USA Chief

If the U.S. can't get Chinese tourists back, it will have to up its game attracting tourists from other international markets to make up for the spending shortfall.

Dawit Habtemariam | 5 months ago

U.S. Tourism Without China and New Competition – Brand USA Chief

News Blog

Brand USA CEO Chris Thompson to Step Down

Chris Thompson will step down as president and CEO of Brand USA, effective May 31, 2024. Brand USA is the U.S. 's destination marketing organization. Brand USA’s board of directors will work with an executive search firm to find a successor. Thompson is retiring after more than 30 years in the industry. He has served…

Dawit Habtemariam | 5 months ago

Tourism

U.S. Tourism Groups Head to Japan for First Time in Years as Rebound Lags

Even though restrictions have been lifted, Japanese tourists seem more interested in traveling at home than abroad. This is a problem for the U.S. travel industry.

Dawit Habtemariam | 6 months ago

U.S. Tourism Groups Head to Japan for First Time in Years as Rebound Lags

Tourism

U.S. Needs China for a Full Travel Recovery, Says Top Tourism Official

The U.S. got a big boost from the vaccine rule drop for international inbound travelers. This won't fill the hole left by Chinese tourists.

Dawit Habtemariam | 7 months ago

U.S. Needs China for a Full Travel Recovery, Says Top Tourism Official

Tourism

A Growing Influencer Class Attracts a Larger Piece of Destination Marketing

As the social media influencer industry evolves and matures, destination marketing organizations are, in turn, taking them seriously as agents in their efforts to grow visitation.

Dawit Habtemariam | 8 months ago

A Growing Influencer Class Attracts a Larger Piece of Destination Marketing

News Blog

U.S. Senior Official Defends Government’s Lack of a Tourism Agency

A senior U.S. official found himself explaining to world leaders how tourism works within the U.S. government. One part of Brand USA's new "global marketplace" where sponsors can interact with customers. Source: Brand USA. While the World Travel and Tourism Council Global Summit, held in Saudi Arabia this week, welcomed tourism ministers from around the…

Matthew Parsons | 1 year ago

Tourism

Brand USA Receives $250 Million in Funding to Attract International Visitors

The funding is a nod to the importance of international visitation for America’s tourism economy and the need to rebuild consumer confidence in America as a tourism destination. The timing is on point, ahead of a hoped-for global travel summer rebound.

Lebawit Lily Girma | 2 years ago

Brand USA Receives $250 Million in Funding to Attract International Visitors

Coronavirus

International Visitor Spending in U.S. Still Severely Lagging, New Data Shows

The U.S. Covid testing regimen is likely to stick for awhile given global vaccine inequality and the Omicron variant still lurking. But selling the U.S. to overseas travelers does need to get fierce for a quicker rebound.

Lebawit Lily Girma | 2 years ago

International Visitor Spending in U.S. Still Severely Lagging, New Data Shows