Accor Names Gilda Perez-Alvarado as Group Chief Strategy Officer

Accor said on Monday that it had named Gilda Perez-Alvarado as its group chief strategy officer in charge of overseeing global strategy, relations with hotel owners, and strategic partnerships.

Since 2004, Perez-Alvarado has been at the hotel brokerage firm JLL Hotels & Hospitality, working her way up to become its Global CEO. She’s intimately familiar with the sector’s biggest owners and investors, such as sovereign wealth funds, private equity, global brands, family offices, and ultra-high-net-worth individuals.

Perez-Alvarado has spoken about real estate and capital markets at multiple industry events, including at Skift’s Future of Lodging Forum. She will start her new role on October 1, becoming a member of Accor’s management board.