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Hotels
Google is constantly tweaking its hotels platform and we see its latest iteration contributing directly to the democratization of the online travel industry.
Pranavi Agarwal | 2 months ago
News Blog
The new Eurostar - which has been created following the merger of Eurostar and Thalys - has launched with a new brand identity, all underpinned by its new motto, 'Together We Go Further'. The launch, which includes a new website, mobile app and loyalty program, has kicked off with a new 60-second advertisement created by…
Adam Stacey | 3 months ago
A Swedish advertising firm has created a ‘skin-friendly travel agency’ to combat the rising number of skin cancer cases in Sweden. The ‘Shadecation’ campaign, created by Wenderfalck on behalf of Sweden’s largest pharmacy, Apotek Hjärtat, aims to inspire Swedes to adopt healthier sun habits and challenge the way they approach their time in the sun. …
Ras Al Khaimah Tourism Development Authority (RAKTDA) has partnered with award-winning creative agency, Beautiful Destinations, on a new creative campaign featuring 30 pieces of short-form video content. Credit: Beautiful Destinations x Ras Al Khaimah The campaign has been designed to ‘reach travel audiences through ‘real’, snackable content, inspiring travelers as they begin their research, which…
Online Travel
Today's edition of Skift's daily podcast looks closer at Trivago's ad woes, Capital One's new lounge, and Mastercard's India travel forecast.
Rashaad Jorden | 4 months ago
There will be many struggling companies that will be watching this Trivago experiment to go really big in brand advertising. Is a second time the charm?
Dennis Schaal | 4 months ago
Trivago Guy Tim Williams' fate in Trivago commercials now lies in the hands of the numbers crunchers. No one ever said the travel business or the acting profession are for the meek.
Dennis Schaal | 5 months ago
Choosing how much to advertise with Google, and where and when, can have significant financial implications. Trivago didn't jump into a new Google ad format, and got burned.
Today's edition of Skift's daily podcast looks closer at Hilton's big ad campaign, Sonder's stock split, and the UAE's tourism pulling power.
Rashaad Jorden | 5 months ago
Hilton undertook a partial rebrand last year. Early data suggests that the massive ad blitz, which contrasted hotels with alternative accommodations, is paying off.
Sean O'Neill | 5 months ago
