Articles tagged “celebrities”

News Blog

IDEAS: Uber One Campaign Sees Robert De Niro and Asa Butterfield Become ‘Best Friends’

A new campaign from Uber One has brought together an unlikely pairing in Hollywood legend Robert De Niro and Sex Education star Asa Butterfield, as they become 'best friends' thanks to their shared love for 'eating food and going places'. Credit: Mother London/Uber The three minute advert which comes from creative agency Mother London was…

Adam Stacey | 2 months ago

Travel Technology

Musician John Legend Releasing App to Counter ‘Negative’ Google and Yelp Reviews

It's Good is entering crowded territory, but reviews have been operating the same way for years, so maybe it's time for a change.

Justin Dawes | 2 months ago

Musician John Legend Releasing App to Counter ‘Negative’ Google and Yelp Reviews

Online Travel

Skift India Report: Online Travel Agencies Wield Power of Celebrity Endorsements

Bollywood's influence on marketing is undeniable. Online travel agencies are cleverly leveraging this by enlisting Bollywood celebrities to sell travel. Let there be lights, camera and action!

Peden Doma Bhutia | 3 months ago

Skift India Report: Online Travel Agencies Wield Power of Celebrity Endorsements

News Blog

IDEAS: Virgin Voyages’ Jen AI Creates Personalized Invites From Jennifer Lopez

Virgin Voyages have expanded their partnership with Chief Entertainment, Lifestyle & Celebration Officer, Jennifer Lopez, with the introduction of Jen AI, a new personalized invitation tool. Thanks to the newly launched campaign, customers will now have the opportunity to create a personalized invitation from Jennifer Lopez, or at the very least, an impressive resemblance of…

Adam Stacey | 6 months ago

News Blog

IDEAS: Penelope Cruz is Spoilt For Choice in Latest Emirates Campaign

Academy Award winning actor Penelope Cruz is set to take to the skies in the latest global ad campaign for Emirates, having been announced as the airlines newest brand ambassador. Scheduled to launch in the Summer of 2023, the Fly Better campaign will be showcased in both English and Penelope's native language of Spanish, having…

Adam Stacey | 7 months ago

Media and PR

Zooey Deschanel Promotes Choice Hotels Direct Booking in New Campaign

Although Choice Hotels may not see celebrities as mandatory in marketing campaigns, it didn't hesitate to turn to star power to sell the benefits of using its website.

Samantha Shankman, Skift | 9 months ago

Zooey Deschanel Promotes Choice Hotels Direct Booking in New Campaign

Media and PR

Hotels.com Showcases Celebrity Tips in Campaign Ditching TV Ads

While Hotels.com is sticking with the tried-and-true practice of featuring celebrities in its latest marketing effort, it's betting it doesn't need traditional TV ads to reach travelers. That new approach may not hurt the company, with a growing numbers of consumers cutting the cable cord.

Samantha Shankman, Skift | 10 months ago

Hotels.com Showcases Celebrity Tips in Campaign Ditching TV Ads

News Blog

ResortPass Adds $26 Million in Celebrity-Backed Funding

Luxury hotels and resorts, with all their amenities, are usually the playgrounds of the rich and famous and are reserved exclusively for overnight guests who pay top dollar to stay there.  However, a group of celebrity funders are boosting ResortPass by $26 million to build out its day-pass marketplace for establishments that want to allow…

Selene Brophy | 1 year ago

Tourism

Middle East Destinations Are Going Hollywood to Build Brand Images

Wooing spoilt-for-choice travelers to visit a particular destination may be an uphill task, but the road gets much smoother if you have a celebrity vouching for its wonders.

Peden Doma Bhutia | 1 year ago

Middle East Destinations Are Going Hollywood to Build Brand Images

Online Travel

The Great Merging and Other Top Stories This Week

In Skift's top stories this week, Skift founder and CEO Rafat Ali writes about the blending of work, travel, and personal lives, Ghana's decision to use celebrities to promote tourism emerges as problematic, and the labor shortage in hospitality enhances the need for robots in hotels.

Mary Ann Ha | 2 years ago

The Great Merging and Other Top Stories This Week