EasyJet Partners with Datalex to Personalize Fare Options

Datalex, a Dublin-based tech company, partnered with easyJet to up the airline’s game in merchandising to travelers and the customer experience.

EasyJet offers passengers Standard, Standard Plus, and Essentials fares, as well as add-ons such as extra legroom.

A Datalex spokesperson said this new digital retail partnership with the airline would enable EasyJet to “personalize fare families and bundles,” and give passengers “additional ancillary options.”

Among airlines, Datalex already works with Virgin Australia, JetBlue, Aer Lingus, Air China, and Air Transat.