Booking.com Returns to the Super Bowl With Ad Featuring Melissa McCarthy

It’s tough for a National Football League team to make a return trip in two consecutive years to the Super Bowl, but online travel company Booking.com will be doing just that with a fourth quarter advertisement during the telecast.

Here’s the advertisement:

Booking.com Chief Marketing Officer Arjan Dijk announced on LinkedIn that the Amersterdam-based online travel agency would run a spot for the second year in a row featuring its Booking.yeah tagline. Melissa McCarthy, who’s won Emmy Awards and been nominated for Academy Awards, headlines the advertisement, and whimsically touts the wonders of stays at hotels and short-term rentals when booked on Booking.com.

Booking.com revived its Booking.yeah campaign in 2022. It had been dormant since 2013.

Booking Holdings sister brand Priceline.com will be launching a new campaign during the 2023 Super Bowl pre-game show February 12.

One might say, Priceline.yeah.