Skift Take
Indians' love for travel has not ebbed despite rising airfares.
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Nearly 92 percent Indians intend to explore domestic destinations during the summer, making coastal state Goa and Manali in the north Indian state of Himachal Pradesh as their top beach and hill vacation spots respectively, according to Oyo’s Summer Vacation Index 2023. “India's favorite mountain destination is Manali, followed by Kashmir, Mcleod Ganj, Ooty and Coorg. Oyo hotels in Manali continue to see an uptick in demand as summer travel gains pace,” the company said in a statement. Respondents to the survey also showed a strong inclination towards exploring offbeat and lesser-known destinations. “Mawlynnong in Meghalaya and Ziro Valley in Arunachal Pradesh stood out as the top offbeat choices. Following closely behind was Valiyaparamba in Kerala,” Oyo added. The survey also found that 13 percent of respondents wished to travel to pilgrimage destinations, with Kedarnath occupying the top spot followed by Vaishno Devi and Varanasi. “This surge in travel demand is a promising sign for the growth and development of the Indian travel and hospitality industry,” said Oyo’s Chief Service Officer Shreerang Godbole. A noticeable trend that emerged in the