Oyo Buys Nordic-Based Vacation Rental Operator Bornholmske Feriehuse

In its endeavor to expand as a preferred full-stack vacation homes provider, Oyo has acquired Denmark-based vacation rental operator — Bornholmske Feriehuse.

Oyo has made the acquisition through its subsidiary DanCenter. Bornholmske Feriehuse has over 700 homes on its platform and according to an Oyo release the company is expected to clock more than 250,000 guest nights in 2022.

The acquisition underlines Oyo’s commitment to invest in Denmark towards accelerating the growth of travel and tourism in the market.

An initiative by Denmark’s Ministry of Foreign Affairs — Invest in Denmark — helps attract and retain foreign investments in the country by providing a customized one-stop service for foreign companies, looking to set up or expand business in Denmark.

The demand from foreign guests in holiday homes has been particularly high, said Rasmus Lund, director of Bornholmske Feriehuse. Lund hoped that the collaboration with Oyo would give Bornholmske Feriehuse the opportunity to keep up with demand, while allowing homeowners to benefit from the many online portals that DanCenter collaborates with.

“The agreement would help our many holiday home owners achieve a higher rental percentage, while also contributing income and jobs to Bornholm,” said Lund, who will continue as the director of the vacation rental company.

The acquisition in Bornholm will strengthen Oyo’s presence in Europe. In May, Oyo acquired Croatia-headquartered Direct Booker, which has more than 3,200 homes.

Oyo already owns vacation rental brands in Europe such as Belvilla (Belvilla by Oyo), DanCenter, Danland and Traum Ferienwohnungen offering fully-managed private homes across the Netherlands, Belgium, Germany, Austria and Croatia.