Skift Take
The Chinese travelers have changed and destinations that want them to visit, need to pay attention to what they want and how they can cater to them.
The outbound travel recovery in China is stuck at just over half of 2019 levels, but there's at least one promising sign of future demand: Domestic tourism is 90% above 2019 levels.
Outbound travel has been held back by flight capacity and visa hurdles. Once those issues are resolved, domestic travelers will be looking to head out of the country again, said Boon Sian Chai, managing director and vice president of international markets for Trip.com, w