Skift Take
Delta executives revealed the airline has started experimenting with AI to determine pricing and assist with reservations as part of a growing industry trend.
Delta Air Lines is already bringing artificial intelligence into its operations. At an investor conference Wednesday, Delta executives said that they started experimenting with AI in the past month for its reservations team and to determine pricing.
Delta CEO Ed Bastian said the carrier hoped to use AI to speed up the time it takes customers to get answers on reservation questions.
“You're on hold for five minutes waiting for an answer, they shoul