Skift Take

More travel companies are investing in the potential for an AI-powered overhaul of both customer sales and internal operations.

Justin Dawes

Amazon Web Services had a weeklong conference last week, where it shared a slew of updates to services that travel companies are using to build tools powered by generative AI.

News from the week included details about AI projects from Delta Air Lines, IHG Hotels and Resorts, and Choice Hotels. And Trip.com Group named AWS as its strategic cloud partner in a multi-year contract. 

But there were also developments from a wide range of travel companies, including Accor Hotels and Cathay Pacific Airways, and Booking.com.

Here's what we learned:

Accor Hotels: AI Trip Planning Assistant 

Accor Hotels said it is releasing a new AI trip planning assistant powered by generative AI, with plans to integrate it into the company’s booking platform, ALL.com.

The chatbot is meant to help users find rooms based on unique prompts. Beyond recommending rooms, Accor said the tool will also make special offers and make recommendations for other parts of a trip, like ticketed activities, wellness experiences, and food and bever