Skift Take
Age is nothing but a number. That is the underlying motivation for the older set wanting to book more active travel adventures.
The travel industry is witnessing a significant shift with an aging yet increasingly active demographic of travelers seeking more than just conventional luxury tours involving a leisurely-paced cruise or train trip.
G Adventures, known for its active, multi-day trips connecting young travelers with diverse cultures and local communities, is responding to this trend by launching its Geluxe Collection.
Scheduled for booking from May 2024, this new line of travel experiences is designed to cater to the evolving needs of its over-50s customers, which now represent about 35% of its clientele.
"As a brand, we've evolved. We've gotten older. And our customers are growing with us. They're staying more active for longer, so they want something that meets their needs," said G Adventures founder Bruce Poon Tip.
As the global population ages, the United Nations reports that people over 65 are the fastest-growing age group, with their numbers expected to surpass those aged