Skift Take
Travel is not getting any cheaper, as significant price increases across specific categories of experiences over the last four years, highlight the interplay of various economic, social, and market factors.
Experiences have seen a significant increase in pricing, with gains averaging 18% over the past four years. This is according to data analysis from two marketplaces for tours, activities, and attractions: GetYourGuide and TicketLens.
Recent analysis conducted by TicketLens shows that prices for tours and admission tickets worldwide increased by an average of 18% between June 2019 and June 2023, with Turkey seeing the highest price hikes globally. Dubai's Burj Khalifa saw a massive 154% price jump in the past four years.
In the U.S., the rise has been slightly higher than the global average at 19%. The study covered various popular travel experiences in 27 countries.
GetYourGuide looked at bookings by its customers to see the average costs travelers have been paying, and also found an 18% increase. Charmaine Chua