Skift Travel News Blog

UnderTheDoormat Group CEO Merilee Karr said her company’s new technology and distribution agreement with Visit Oman can be a novel approach to short-term regulation — one where technology can spur governments to embrace the sector rather than shun it.

Through an agreement signed last month in Muscat, Oman, government-approved property listings delivered through the UK’s UnderTheDoormat Group’s Hospira property management and distribution platform were live in November in time for the World Cup in Qatar.

Oman already offered had short-term rentals through hotel licenses and from a variety of players on big global platforms such as Airbnb and Booking.com.

But Karr said the tech partnership breaks new ground, officially opens the market, and provides Oman with the transparency it sought about an otherwise-fragmented sector.

Property developers, hospitality companies, small- and medium-size enterprises (SMEs), and eventually individually owned short-term rentals that are licensed can connect their properties through Hospira to access the market, and the major global platforms, she said.

The Visit Oman-UnderTheDoormat Group pact is exclusive, Karr said.

Like others in the Middle East, Oman is trying to develop a more diversified tourism economy.

“Through the Visit Oman gateway, the Hospiria platform will provide an efficient launching point for Omani companies, SMEs, and property owners to place their apartments, villas and homes onto the short-term rental market globally,” said Sahib Al Mamari, managing director of Visit Oman, as part of the announcement. “This latest Visit Oman initiative with UnderTheDoormat falls in line with the broader, existing Oman Tourism Vision 2040 strategy, and serves to shift the Sultanate of Oman towards a more diversified and developed tourism economy, and one that leverages digital innovation and technology to maximize value for the Omani tourism market, as well as the tourism-related SME economy in Oman.”

Citing a substantial increase in Airbnb listings, UK government agencies Wednesday issued an “open call for evidence” about the impact of short-term rentals, and floated remedies such as physical inspections of properties and a registration requirement.

The UK Department for Digital, Culture, Media & Sport, the Department for Levelling Up, Housing & Communities, as well as two MPs stated that the call for evidence would last 12 weeks. The announcement cited a 33 percent increase in Airbnb’s UK listings in the 2017-2018 period.

The aim is to improve the lives of people living in tourism destinations, and to understand the impact on housing, among other goals. the announcement said.

The announcement stated:

“The scheme, proposed in a new government review looking at the impact of increases in short-term and holiday lets in England, could involve physical checks of premises to ensure regulations in areas including health and safety, noise and anti-social behaviour are obeyed.

“Further measures the Government is considering include a registration ‘kitemark’ scheme with spot checks for compliance with rules on issues such as gas safety, a self-certification scheme for hosts to register with before they can operate, and better information or a single source of guidance setting out the legal requirements for providers.”

Reacting to the announcement, Merilee Karr, chair of the UK Short Term Accommodation Association and CEO of UnderTheDoormat, urged the government to distinguish between short-term rentals that hosts live in and those that are investment properties.

Karr said her association has previously called for a national registration plan as a precursor to collecting data and to develop any policies. She said short-term rentals “play a vital role in the English tourism economy, contributing to local jobs and businesses, providing a vital income stream for many individuals and families at this time of rising cost of living.”