Skift Travel News Blog

Short stories and posts about the daily news happenings around the travel industry.

Hotels

Emaar Revives Hotel Project in Ras Al Khaimah, Now Five Times Bigger

3 weeks ago

The Address resort is going ahead in Ras Al Khaimah. First announced in 2018, Dubai operators Emaar never gave the luxe property a firm opening date, until now. The property will open in 2028, one year after the Wynn resort on the same off-shore Al Marjan island of the emirate.

The project has a whole new master plan, now leaning heavily towards upmarket branded residences. When it was announced five years ago, it had 234 apartments planned. Plans now show more than 1,100 units spread across six standalone towers surrounding the resort. There will also be villas and townhouses.

Apartments start from $462,000, going into the millions for larger units.

Since the announcement of the Wynn at the beginning of 2022, the northern emirate has experienced a surge in high-end development agreements. The hub of these deals is predominantly the artificial Al Marjan Island, a four-island archipelago located off the coast, where the Wynn is also situated. Marriott has plans for four five-star properties, including Le Meridien, a JW, a Westin, and a W hotel. Additionally, smaller and more exclusive operators, such as Nobu, are establishing a presence on the island. In midscale, Rove, backed by Emaar, is set to open on Marjan Island, and a locally established brand named Earth, originally co-founded by the emirate’s current tourism chief, is preparing to open its own resorts.

Emaar did not immediately respond to Skift’s request for comment.

Ideas

IDEAS: Ras Al Khaimah Launches New Short-Form Creative Campaign

3 months ago

Ras Al Khaimah Tourism Development Authority (RAKTDA) has partnered with award-winning creative agency, Beautiful Destinations, on a new creative campaign featuring 30 pieces of short-form video content.

Credit: Beautiful Destinations x Ras Al Khaimah

The campaign has been designed to ‘reach travel audiences through ‘real’, snackable content, inspiring travelers as they begin their research, which is increasingly starting – and staying – on social media,’ according to a release from RAKTDA.

You can take a look at one of the videos below:

“We try to stay on the cusp of the traveler journey and tap into the visceral nature of tourism. By harnessing the power of short form video with Beautiful Destinations, we effectively trigger inspiration and emotion far quicker and more impactfully than other, more traditional, marketing tools. We welcomed a record-breaking number of visitors in first six months in 2023 – a 14.8% increase from the same time last year, so now is the perfect time to accelerate our destination marketing offering with the global trailblazers in travel content creation,” said Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority.


Skift Ideas uncovers the most creative and forward-thinking innovations happening across travel. We celebrate innovation through our Skift IDEA Awards and hear from leaders on our Ideas podcast.

You can listen and subscribe to the Skift Ideas Podcast through your favorite podcast app here.

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