Attraction World Group (AWG) has been acquired by Montana World Investments, a newly founded international investment group, in a deal facilitated by alternative asset management firm Highmore Group.
The terms of the deal were not disclosed, and it is said to allow the UK-based tours and activities distribution and booking platform to expand internationally into industries like “loyalty programs, online travel agents (OTAs), airlines, rail, and transportation.”
The capital will be used to “fuel growth in new markets, invest in advanced technologies, and make strategic acquisitions in line with AWG’s vision,” according to Olly Nicholls, AWG’s Group CEO.
The deal also marks the exit of previous AWG shareholders, Ten Oceans.