Skift Travel News Blog

The Microsoft-owned also-ran search engine Bing has relaunched around conversational chatbot technology powered by ChatGPT, the new sensation owned by OpenAI. In an event today, the CEOs of Microsoft and OpenAI gave a demo of the new Bing, and it will be open to all in coming days. The refreshed Bing provides a chatbox with annotated AI answers — powered by ChatGPT– to the right side of traditional search results. 

The conversational chatbot will, among other types of queries, great simplify how people could search for travel planning on search engines, as this example on the right shows, where the question was: “I am planning a trip for our anniversary in September. What are some places we can go that are within a 3 hour flight from London Heathrow?”

The difference between current version of ChatGPT and this Bing version of it is annotations to the sources, and suggestions on further queries to add to the original one.

These type of instant answers to queries has tons of implications for the travel sector, as we have been exploring on Skift in detail in the last couple of months.

Another fascinating battle to watch: will this conversational chatbot query come to the traditional online booking players (OTAs and even brands’ own digital channels) and what will it to do the travel booking process?

Software giant Microsoft, a close collaborator of technology firm Amadeus, is moving its employees over to its Cytric online booking tool, which they will now use to plan, book and change business trips.

This deal follows a similar client win with Accenture, with the consulting giant also a close partner in helping Amadeus integrate deeper into Microsoft’s 365 platform, including Teams and Outlook.

Microsoft will roll out Cytric to a selected group of employees first, with the initial phase including the rollout of Cytric Easy and the integration of Cytric Travel into Microsoft 365.

“This milestone lays another foundation block for integrating technology into the travel booking and in destination experience,” said Eric Bailey, global travel director for Microsoft. “We want to simplify every aspect of business travel for our employees, Cytric does this with its intuitive user experience.”

In 2020, Microsoft spent was $44.2 million on flights in the U.S., down 85 percent from its $275 million 2019 volume, according to a BTN ranking, which noted its booking tool was SAP Concur in that year.

Amadeus announced the global strategic partnership with Microsoft in 2021. It includes migrating to cloud technology, as well as exploring new products and solutions, including leveraging its Xbox gaming console’s virtual reality capabilities to explore the metaverse, and potentially adding travel features to LinkedIn.

Rudy Daniello, executive vice president at Amadeus Cytric Solutions, added Cytric would help “push the boundaries of what the corporate travel sector has seen until this point.”

In 2020, Amadeus rival Sabre announced a partnership with Google.