Skift Take
It's a merger of equals, for strength, scale and growth.
Two UK-based short-term accommodation brands are joining forces: UnderTheDoorMat Group and Veeve are merging in a share exchange.
The combined entity will bring together all sub brands, including property-management solution "Hospiria" and "TrustedStays," which links short-term rental companies with the global distribution system Amadeus and the corporate travel market.
The company, headquartered in London, will operate across the UK, Europe, Middle East, North America, and Asia, with core operations in London and Paris.
“It really was an opportunity for a strategic partnership,” said Merilee Karr, CEO of UnderTheDoormat group. “Bringing all o