Skift Take
The use of technology in the travel industry has continued to boom in recent years, and here's a look at some of the biggest tech trends in travel.
Travel brands have increasingly looked to use emerging technology in their operations, especially generative artificial intelligence. What are major trends in travel technology? We put the question to Ask Skift, our artificial intelligence chatbot. It used information appearing in both our past news coverage and Skift Research. We also conducted additional reporting.
What Ask Skift Said:Some of the major trends in travel technology in recent years, as outlined in various Skift articles, include:
Mobile Innovation: U.S. companies like Airbnb and HotelTonight (which Airbnb later acquired) were redefining the lodging sector in 2013 through mobile technology. Larger digital giants like Google, Apple, and Nokia were also influencing the transportation with their mapping and local information offerings.
Use of Tech for Competitive Advantage: Many travel companies were t