Skift Take
Peek CEO Ruzwana Bashir isn’t looking for an exit and instead says she wants to be the biggest independent company providing operating systems for tours and expenses businesses.
Peek, a San Francisco-based tours and activities software vendor, is launching two artificial intelligence data features for its tour operator customers.
Set for release in the first quarter of 2024, Peek's AI Analyst and AI Strategist tools will analyze operator behavior and usage patterns to identify missed sales opportunities, said CEO and co-founder Ruzwana Bashir. The tools will also recommend ways to improve booking and operational efficiency.
"AI is really valuable with a large amount of data, which Peek has aroun