Skift Take
TUI is keeping an eye on global economic uncertainties, but ending the year with record revenue and a continued strategic shift in how it sells holidays to its customers paints a positive outlook for the company for now.
TUI, Europe's largest tour package holiday operator, said Wednesday it saw strength in all its core business segments: hotels, cruises and experiences. And it's benefiting from last years' shift to consolidation of its products onto one global platform.
The result: CEO Sebastian Ebel forecast a 25% increase in operating profit for 2024.
A year ago, TUI began changing its process of selling fixed holiday packages consisting of a flight, hotel, and transfer, sold on different websites specific for each of its markets in Germany, Belgium,