Travel Loyalty News

Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.

Announcements

Skift’s Top 12 Travel Research Reports of 2023

Did you miss some of our Skift Research reports during a busy year? Have no fear! We've gone back and hand-picked our favorite 12 must-read reports for the year.

Seth Borko | 3 days ago

Airlines

A Question of Loyalty as U.S. Probes Airlines Points

Today's podcast looks at a probe into airline loyalty programs, the trends that shaped 2023, and Souh African tourism concerns.

Rashaad Jorden | 7 days ago

Free Read

Tourism

Industry Insights: 4 Questions with IAG Loyalty

As the loyalty industry experiences unprecedented consumer demand, 2024 presents both opportunities and challenges. For one, the key to a successful loyalty program will be in consistently refreshing offerings to maintain relevance as the need for innovative reward structures becomes more pronounced.

IAG Loyalty + Skift | 1 week ago

Free Read

Online Travel

Video Interview: Rethinking Loyalty in the Age of AI

In this video interview, Jason Perocho, vice president of product marketing at Amperity, discussed highlights from a new research report that explores how generative AI can help travel and hospitality companies put their customer data to its highest and best use, enabling them to earn loyalty in the new era of travel.

Amperity + Skift | 2 weeks ago

Hotels

Why Marriott Bonvoy Made a Video Game on Fortnite

Marriott Bonvoy is taking a risk with such an unusual marketing strategy for the hotel industry. It could work or it could be a flop — but at least they're trying new ways of reaching a younger audience.

Justin Dawes | 2 weeks ago

Free Read

Hotels

Skift Global Forum East Video: What Does Travel’s ‘Next Normal’ Look Like?

In this video from Skift Global Forum East 2023, Chris Hartley highlights GHA's record-breaking year, shedding light on the evolving landscape of the hospitality industry, especially in the context of loyalty programs and the diverse recovery patterns of global travel markets post-pandemic.

Global Hotel Alliance + Skift | 2 weeks ago

Free Read

Hotels

Understanding Traveler Plans, Preferences, and Priorities for 2024

With travel demand holding steady into the new year, Global Hotel Alliance’s new member survey uncovers the most popular destinations for 2024, the factors motivating travelers to visit them, and the hotel loyalty benefits they value most.

Global Hotel Alliance + Skift | 2 weeks ago

Hotels

IHG CEO Sees Credit Cards as Key to Unlocking More Growth

IHG believes its larger peers make 10 times as much in fees from co-branded credit cards than it does. So it has room to grow this profitable revenue.

Sean O'Neill | 3 weeks ago

Hotels

Hyatt’s Loyalty Program Expands Rare Perk: Sharing Status for a Day

Sharing is caring. But it can also drive viral marketing for a hotel loyalty program.

Sean O'Neill | 4 weeks ago

Free Read

Hotels

New Report: What Travelers Want Most From Loyalty Programs

A new report from Global Hotel Alliance, “What Travelers Want Most From Loyalty Programs,” explores the sentiments, influences, and preferences of today’s consumers to help hotels develop more effective loyalty strategies and deliver the rewards travelers want.

Global Hotel Alliance + Skift | 1 month ago