Travel Advertising Archives

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IDEAS: Visit North Carolina Launches New Tourism Campaign to Experience ‘Real Fall Color’

Visit North Carolina has launched 'For Real Fall Colours', a new new campaign in partnership with its creative agency Luquire. Credit: Visit North Carolina The campaign cleverly utilizes the manmade 'fall colors' of New York, and transforms them using transparent leaf-shaped magnets and stickers to highlight the organic colours North Carolina has to offer during…

Adam Stacey | 2 months ago

Free Read

Travel Booking

How Travel Advertising Is Adapting to the Rise of Smart Homes

In the face of today’s fragmented advertising landscape, travel brands are using connected home experiences such as streaming TV and smart speakers to reach and engage customers at moments when they are more receptive to brand messages.

Amazon Ads + Skift | 3 months ago

Tour Operators

Hotels.com’s Giant Hand-Painted Mural Points to a Return to the Billboard for Travel Brands

Consumers are inundated with advertising noise. As a result, travel brands are exploring alternatives to grab attention.

Selene Brophy | 7 months ago

Media and PR

Travel’s Super Bowl Ads Forfeit Storytelling for Star Power

Given the dearth of creative firepower on Sunday during the Super Bowl, it would not have been hard for travel companies to stand out in the crowded field of all the meh 30-second spots. That unfortunately didn't happen, with travel brands opting for the same formula of celebrity status quo that did little to inspire.

Samantha Shankman, Skift | 11 months ago

Tourism

Meeting the High Expectations of the Gen Z Traveler: New Report

When predicting current and future trends, everyone in the travel industry has their eyes on Gen Z travelers, and, boy, are they demanding.

Mary Ann Ha | 2 years ago

Media and PR

Delta Air Lines Surges to Top of Travel’s TV Ad Spenders So Far in 2022

It’s no secret that the pandemic’s extreme measures have turned advertising on its head, but travel advertising is moving back and forth in leaps, from TV to internet, then back to TV. In 2022, travel brands are showing even more dedication to television, countering all speculation that national TV is coming to an end.

Mary Ann Ha | 2 years ago

Airlines

Turkish Airlines Super Bowl Ad Connects With Deep Travel Emotions

So many Super Bowl ads strive for this level of emotion, to tap into deeply felt, pent-up or even repressed sentiments during a certain moment in history. The Turkish Airlines ad, getting aired during the tumult of a pandemic, will connect with people, and is so on point for the airline.

Dennis Schaal | 2 years ago

Skift Originals

How Digital Advertising Can Drive Recovery for Travel Companies: New Skift Research

Travel companies slashed marketing budgets last year as travel in the majority of the world became an unknown future. Now that the recovery has begun, they need to double down on marketing investment to drive recovery and growth.

Haixia Wang, Skift Research | 3 years ago

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Hotels

Accor Doubles Down on the Leisure Segment With Its New ‘Unveil the World’ Global Campaign

With a big bet on pent-up demand and an expected increase in leisure travel, Accor is doubling down on holidaymakers this summer and beyond, with loyalty offerings leading the way.

Accor Group + Skift | 3 years ago

Online Travel

Apple’s Privacy Update May Cripple Some Travel Ad Campaigns

Travel marketers need to fine-tune their digital advertising tactics in response to Apple's imminent privacy move. New data from adtech firm Criteo underscores the opportunities as well as the challenges.

Sean O'Neill, Skift | 3 years ago

Articles tagged “Travel Advertising”