Skift Take

Will Smith has visited Neom, a post card project of Saudi Arabia's tourism vision.

Josh Corder

Will Smith is the latest celebrity to promote Saudi Arabia. Smith posted a video on Instagram Wednesday morning showing his recent visit to Neom, a $500 billion project Saudi Arabia is building and hoping to open by next year.

The post went out to Smith's 64 million followers and came during his trip to the Kingdom where he also stopped at the Red Sea Film Festival in Jeddah to plug his upcoming movie.

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