Skift Take
For an events-led tourism destination like Singapore, the Taylor Swift concert has been music to the coffers, errr… ears!
Taylor Swift may be singing, “You Need to Calm Down,” but fans in Asia aren’t listening. The singer’s highly anticipated Singapore tour in March is stirring up a travel storm in Southeast Asia.
Data analysis by travel technology company Amadeus reveals a substantial increase in travel searches for Singapore, the singer’s only stop in the region.
Asians are now willing to pay top dollar to travel and attend such shows. “We saw over half a million fans in the queue spending more than $1,200 on bundles, including a pair of tickets and a hotel stay,” said Sarah Wan, Klook’s general manager for Indonesia, Malaysia and Singapore.
Surge in SearchesWhen the pre-sale went live in July, Agoda saw a surge in searches from Thailand for accommodations — more than 100 times the normal search volume. It made Thailand the top country searching for stays in Singapore that day, followed by Philippines