Accor Names New CEOs for Luxury Hotel Brands Orient Express and Fairmont

Accor said on Thursday it would appoint Gilda Perez-Alvarado as CEO of Orient Express, its luxury hotel brand, effective January 1.

Just last month, Perez-Alvarado became the chief strategy officer for the Paris-based hotel giant group, a role she’ll retain. Previously, she was global CEO of the hotel brokerage firm JLL Hotels & Hospitality. 

Accor added that Omer Acar would, on January 1, become the CEO of Fairmont while remaining CEO of Raffles as well.

Acar replaces Mark Willis, who will become an advisor to Sébastien Bazin, the group’s chairman and CEO. Skift profiled Fairmont’s luxury hotel strategy earlier this year.

Acar spoke on-stage at Skift Global Forum in New York in September about Raffles’ evolution.