JW Marriott has launched a new Asia-Pacific campaign, taking inspiration from the K-drama genre and starring South Korean actor, Lee Min-ho.
The three-minute video titled ‘Stay in the Moment’, tells the story of a headstrong son and his family, who face their issues and overcome barriers by embracing the life moments provided through the shared experiences of travel.
You can view the video below:
The campaign has been created to ‘underscore the beauty of human connections’, by emphasizing the strong familial bonds that are forged in unforgettable moments, said JW Marriot in a press release.
“The ‘Stay in the Moment’ campaign focuses on the discerning luxury traveler who seeks well-being, mindfulness and profound connections－all the elements that speak to the spirit of the JW Marriott brand,” said John Toomey, chief sales & marketing officer Asia Pacific, Marriott International.
“Lee Min-ho’s starring performance in the campaign video beautifully captures the JW Marriott experience, embodying the holistic and inspirational moments that shape our journeys and enrich our lives.”
Skift Ideas uncovers the most creative and forward-thinking innovations happening across travel. We celebrate innovation through our Skift IDEA Awards and hear from leaders on our Ideas podcast.
You can listen and subscribe to the Skift Ideas Podcast through your favorite podcast app here.
Tags: advertising campaign, asia pacific, jw marriott, marketing, marketing campaign, marriott bonvoy