Skift Take
The campaign showcases VisitDenmark’s early adoption of artificial intelligence. We’re excited to see what other destinations create … even if we are unsure whether it's AI.
VisitDenmark is turning to deepfake artificial intelligence to help drum up interest in the country. Its latest marketing campaign includes iconic tourist attractions outside the country like the Mona Lisa and the Statue of Liberty sharing a simple message, "Don't come to see me — visit Denmark."
The campaign features AI-generated scripts telling prospective visitors the opportunities Denmark offers, especially outside of its major cities