Skift Take
The global Travel Health Index rose to 105, continuing the trend of surpassing pre-pandemic levels and setting a new benchmark. Latin America, propelled by the Taylor Swift Eras Tour led the score, soaring to an all-time high regional index of 117 in November 2023.
Taylor Swift’s multi-continent Eras Tour is on its way to becoming the highest-grossing musical tour of all time. The “Swiftie” impact is not confined to music charts, but has also extended to the travel industry. While the travel sector is still adjusting to the aftermath of the pandemic, the Eras Tour has proved a boon for all the destinat