Skift Originals Archives

Airlines

Alaska Airlines: Pacific Northwest Charm Can Beat Luxury

Alaska may not be the sexiest carrier in North America, but its brand management and consistent execution across various customer touch points is a masterclass.

Colin Nagy | 14 hours ago

Travel Booking

The Fight Against Junk Fees: Skift Timeline

The junk fee issue isn't new – but the fight against them is getting more intense.

Rashaad Jorden | 16 hours ago

Airlines

Airline Loyalty Changes in 2024: More Credit Card Perks, Spending Wins Over Mileage

Many of the loyalty program changes in 2024 are part of a continuing trend in the airline industry to reward customers who spend more.

Meghna Maharishi | 1 day ago

Announcements

Kickstart Your 2024 New Year’s Resolutions at Skift Megatrends

A new year means new resolutions and what better way to develop your 2024 professional resolutions than by attending Skift Megatrends, our most popular event forecasting the top trends that will define the travel industry for the year ahead.

Nicole Meyer | 2 days ago

Airlines

Saudia’s Retro Rebrand

As Saudi Arabia opens up to tourism, its national carrier prepares for its role of bringing visitors from around the globe to Saudi Arabia.

Ajay Awtaney, Skift | 2 days ago

Online Travel

Viator, GetYourGuide, and Klook Push for Day Tour Dominance: 2024 Outlook

Lots of talk about profitability but very little intention of going public. These are the emerging trends we're keeping an eye on for these three key tours and activities online platforms.

Selene Brophy, Skift | 2 days ago

Announcements

Skift’s Top 12 Travel Research Reports of 2023

Did you miss some of our Skift Research reports during a busy year? Have no fear! We've gone back and hand-picked our favorite 12 must-read reports for the year.

Seth Borko | 3 days ago