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Articles tagged “marketing campaign”

Online Travel

Skift India Report: Online Travel Agencies Wield Power of Celebrity Endorsements

Bollywood's influence on marketing is undeniable. Online travel agencies are cleverly leveraging this by enlisting Bollywood celebrities to sell travel. Let there be lights, camera and action!

Peden Doma Bhutia | 3 months ago

Skift India Report: Online Travel Agencies Wield Power of Celebrity Endorsements

Tourism

Puerto Rico’s New No-Passport Pitch

Today's edition of Skift's daily podcast examines Israel's tourism shutdown, the end of Airbnb Plus, and Puerto Rico's new marketing campaign.

Rashaad Jorden | 3 months ago

Puerto Rico’s New No-Passport Pitch

Media and PR

New Zealand Launches New Tourism Campaign Amid Post-Covid Struggles

Tourism New Zealand acknowledges it faces fierce competition in its quest to hit pre-pandemic visitor numbers, but it believes star power will help it do the trick.

Lucy Craymer, Reuters | 3 months ago

New Zealand Launches New Tourism Campaign Amid Post-Covid Struggles

News Blog

IDEAS: Air France to Celebrate 90th Anniversary With Fashion Exhibition in Paris 

Air France is set to commemorate its 90th anniversary with a fashion exhibition that will take over the window display at the Galeries Lafayette Paris Haussmann.   The exhibition, which will run from 28 September to 10 October 2023, will showcase five dresses designed by Xavier Ronze, head of the costume design workshops at the Paris…

Adam Stacey | 4 months ago

News Blog

IDEAS: Graduate Hotels Launches “Generation G” Campaign

Nashville based Graduate Hotels has unveiled its latest brand campaign, “Generation G,” which aims to ‘celebrate the common threads of the lifelong student experience: curiosity, adventure, and enthusiasm for life.’  Credit: Graduate Hotels Designed to shine a spotlight on 'Generation G' members, the campaign introduces us to a number of individuals through vignettes that offer…

Adam Stacey | 4 months ago

News Blog

IDEAS: How Etihad Airways Pulled Off Its Mission Impossible Skydiving Stunt

Etihad Airways has released a behind-the-scenes glimpse into the filming of its skydiving orchestra. Credit: Etihad Airways The original video, which was created as part of the carrier's partnership with Paramount Pictures to celebrate the premiere of Mission: Impossible – Dead Reckoning Part One, saw an orchestra fall from 13,000 feet at 120mph whilst playing…

Adam Stacey | 5 months ago