Articles tagged “marketing campaign”

News Blog

IDEAS: Experience Abu Dhabi Encourages Visitors to ‘Find Your Pace’ with New Global Campaign

Experience Abu Dhabi has launched a new global campaign titled ‘Find Your Pace', with the aim of inspiring curiosity 'for every type of traveller.' Credit: Experience Abu Dhabi The campaign video follows four characters as they explore Abu Dhabi for the first time, with destinations featured in the campaign including Al Ain Oasis, Louvre Abu…

Adam Stacey | 1 week ago

Hotels

Why Marriott Bonvoy Made a Video Game on Fortnite

Marriott Bonvoy is taking a risk with such an unusual marketing strategy for the hotel industry. It could work or it could be a flop — but at least they're trying new ways of reaching a younger audience.

Justin Dawes | 2 weeks ago

Why Marriott Bonvoy Made a Video Game on Fortnite

News Blog

IDEAS: Uber Launches Festive Holiday Bus

Uber has launched a suite of festive programming designed to help customers ‘go anywhere, get anything, and celebrate together this season’. For December, any guests who are looking to celebrate with friends through Uber Charter will have the opportunity to experience one of Uber’s festive buses, which offers holiday inspired amenities including karaoke, holiday lights,…

Adam Stacey | 3 weeks ago

News Blog

IDEAS: Air New Zealand Debuts Hollywood Inspired Christmas Campaign

Air New Zealand has taken inspiration from Hollywood with the launch of ‘The Great Christmas Chase’, a new stunt-filled campaign video designed to celebrate the upcoming busy festive season. The 90 second advert sees Air New Zealand flight attendant Shanti Tucker battle through an airport and a host of obstacles - including rogue candy canes…

Adam Stacey | 3 weeks ago

News Blog

IDEAS: Las Vegas Encourages Excessive Celebration in Latest Super Bowl LVIII Campaign

With less than three months to go until the Super Bowl LVIII touches down in Las Vegas, the destination has launched a new campaign urging football fans to ‘celebrate excessively’ during its inaugural stint as host city. Credit: Las Vegas Convention and Visitors Authority As part of the campaign, which has been created by R&R…

Adam Stacey | 1 month ago

News Blog

IDEAS: JW Marriott Encourages Guests to ‘Stay in the Moment’ with New Asia-Pacific Campaign

JW Marriott has launched a new Asia-Pacific campaign, taking inspiration from the K-drama genre and starring South Korean actor, Lee Min-ho.  The three-minute video titled ‘Stay in the Moment’, tells the story of a headstrong son and his family, who face their issues and overcome barriers by embracing the life moments provided through the shared…

Adam Stacey | 1 month ago

News Blog

IDEAS: Hotel Indigo Launches Neighborhood Borrowing Program

Hotel Indigo has launched a new program wherein residents in the US and UK who share a zip code, or postcode, with select Hotel Indigo's are now able to "borrow" everyday essentials at no cost.  Credit: Hotel Indigo The ‘Borrowed by Hotel Indigo’ program has been designed to 'reignite the popular habit of lending to…

Adam Stacey | 1 month ago

News Blog

Thailand’s ‘Meaningful Relationship’ Campaign Romanticizes Tourism

The Tourism Authority of Thailand unveiled a new marketing campaign "Meaningful Relationship" at the World Travel Market event in London on Monday. The heart of the campaign is to encourage tourists to create more than just travel memories, it's about fostering connections with the people, communities, nature and Thailand itself. In tune with evolving travel…

Peden Doma Bhutia | 2 months ago

News Blog

Peter Dinklage Lends Voice to New Andalusia Tourism Campaign

Andalusia Tourism launched a campaign on Wednesday warning tourists they'll fall in love with Spain's Andalusia region. Called "Andalusian Crush," the campaign features a video montage of Andalusia's decorative architecture, culture, history and art with Games of Thrones actor Peter Dinklage as its narrator. Dinklage warns viewers the region will break you "in a thousand…

Dawit Habtemariam | 2 months ago

News Blog

IDEAS: Uber One Campaign Sees Robert De Niro and Asa Butterfield Become ‘Best Friends’

A new campaign from Uber One has brought together an unlikely pairing in Hollywood legend Robert De Niro and Sex Education star Asa Butterfield, as they become 'best friends' thanks to their shared love for 'eating food and going places'. Credit: Mother London/Uber The three minute advert which comes from creative agency Mother London was…

Adam Stacey | 2 months ago