Ruto said Kenyan officials had developed a digital platform to ensure all visitors would receive an electronic travel authorization prior to arrival, which would eliminate the need to apply for a visa.
“”It shall no longer be necessary for any person from any corner of the globe to carry the burden of applying for a visa to come to Kenya,” he said at an event commemorating the 60th anniversary of the country’s independence from the United Kingdom.
Kenya’s move to provide all visitors visa-free travel entry comes after Minister of Tourism and Wildlife Alfred Mutua said in November at the World Travel & Tourism Council Global Summit in Rwanda that the country was considering scrapping visa requirements for visitors outside of Africa.
Nairobi should see more foreign visitors in the near future (PxHere: Daniel Arts Kandie)
Sri Lanka has finally announced its plans to roll out its global tourism marketing campaign urging tourists “You’ll Come Back For More,” marking the first such campaign since 2007.
Skift had earlier highlighted the country’s 16-year gap in robust tourism promotion. The country had developed a comprehensive consumer campaign in 2021, which had then been shelved.
The new campaign is set to unfold in phases, initially focusing on communicating the restoration of stability in the country and its readiness to welcome tourists, this will run through February. Subsequent stages will elaborate on the central theme of “You’ll come back for more,” targeting key source markets of Sri Lanka Tourism.
Ogilvy, the creative agency behind the campaign, based its strategy on insights revealing that over 30% of tourists visiting Sri Lanka are repeat travelers.
The government has also urged the private sector to play a pivotal role in attracting tourists, with Tourism Minister Harin Fernando emphasizing that the government’s responsibility was restricted to ensure an enabling environment.
Tourism Targets
This year’s target for tourist arrivals in Sri Lanka is 1.5 million, a goal viewed by some as modest given the destination’s capacity and potential.
According to the latest tourism data, Sri Lanka had welcomed 1.3 million tourists by November, with India leading as the largest contributor with almost 260,000 arrivals, followed by Russia with 168,000 tourists.
The country plans to welcome 2.5 million tourists next year.
Free Tourist Visas
As part of a broader strategy to rejuvenate the tourism sector and achieve a target of 5 million arrivals by 2026, Sri Lanka announced issuing free tourist visas until March for visitors from seven countries — India, China, Russia, Japan, Thailand, Indonesia, and Malaysia.
The backdrop to these efforts includes last year’s wave of anti-government protests, beginning in April, triggered by severe shortages of food, fuel, and medicines. The country declared a state of emergency, facing what is considered its most significant economic crisis.
In a strategic move to jumpstart its tourism sector, China has declared temporary exemption from visa requirements for citizens from France, Germany, Italy, the Netherlands, Spain and Malaysia.
Announcing this on Friday, the spokesperson of the Chinese foreign ministry, Mao Ning said the exemption period is set to last from December 1 to November 30, 2024.
Citizens from these six countries would be allowed to visit China for various purposes, including business, tourism, sightseeing, visiting relatives and friends, or transiting, for a period of up to 15 days without the need for a visa.
China’s recent initiatives to facilitate travel extend beyond this announcement. Just last week, the country broadened its visa-free transit policies to include 54 countries, with Norway as the latest addition. Foreign travelers transiting through China to visit a third country, can enjoy a six-day stay in specific Chinese cities without the hassle of obtaining a visa.
According to the National Immigration Administration, by the end of October, the number of foreigners visiting China had surged to 26.51 million.
China International Culture Association recently inked a three-year memorandum of understanding with online travel company Trip.com Group to promote inbound tourism.
Part of this collaboration involves supporting the Nihao! China campaign, an initiative launched by the China International Culture Association. The campaign aims to cultivate and promote cultural exchanges.
In a bid to enhance the overall visitor experience, Trip.com Group will also collaborate closely with Chinese cultural centers, tourism boards, and other organizations, working together to showcase the diverse and enriching tourism experiences that China has to offer. As China opens its doors, these collaborative efforts aim to position the country as a premier destination for global travelers.
Over the next three years, Trip.com Group had said it plans to invest in platform technology, marketing and promotion, and product integration to accelerate the development of inbound tourism in China.
The Tourism Authority of Thailand unveiled a new marketing campaign “Meaningful Relationship” at the World Travel Market event in London on Monday.
The heart of the campaign is to encourage tourists to create more than just travel memories, it’s about fostering connections with the people, communities, nature and Thailand itself.
The “Meaningful Relationship” campaign seeks to tap into this shift, inspiring travelers to form connections that transcend the ordinary and ultimately foster a bond with oneself.
The Film
The advertising film features tourists from Korea, France, and Portugal, showcasing the attractions of Kanchanaburi, Chumphon, Nakhon Phanom, and the vibrant metropolis of Bangkok.
Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand, shared the campaign’s vision, stating, “The new ‘Meaningful Relationship’ marketing communication concept is designed to encourage travelers to engage in a meaningful connection, whether it is with themselves, the local people, the community, nature, or even with Thailand. When travelers form a relationship with the people they meet and the place they visit, they will have an opportunity to create lifelong friends, cherished recollections, and enjoyable moments.”
Moreover, December will also witness the launch of the “Thailand Always Cares” campaign, emphasizing Thailand’s commitment to ensuring a memorable experience for tourists.
Latest Tourism Figures from Thailand
Thailand’s ambitious goal is to attract 25-30 million tourists and generate THB 1.5 trillion ($43 billion) in revenue by the end of this year.
According to the latest available data, in the first 10 months of 2023 (January 1-October 31), Thailand recorded over 21.6 million arrivals and generated over THB 927 billion ($26 billion) in tourism revenue. The top five source markets being Malaysia, China, South Korea, India and Russia.
The 2024 target is set at total revenue of THB 3 trillion ($84 billion) with THB 1.92 trillion ($54 billion) coming from the international market.
After granting visa free entry to Chinese tourists from September onwards, Thailand announced last week that it would grant visa-free entry to citizens from India and Taiwan from November 10 till May 2024.
After much speculation, Thailand finally announced on Tuesday that it would grant visa-free entry to Indian citizens from November 10 till May 2024.
Indians will be allowed to stay in the country for a maximum period of 30 days as part of this arrangement.
Last week, Sri Lanka announced that Indian travelers would not require a visa to enter the country till March 31, 2024.
As Thailand gears up for peak tourism season, the country wants to make sure that securing a visa is not an impediment for travelers in one of its top source markets.
Thailand had scrapped visa requirements for Chinese tourists in September. Along with India, Thailand will also be allowing visa-free entry for Taiwan nationals.
According to the latest government data, Thailand welcomed 22 million visitors to the country from January to October 29, generating $26 billion in revenue. The country is targeting to welcome 28 million arrivals this year.
In March, Thailand revised its initial estimate of 1.4 million Indian arrivals to 2 million.
In 2022, India claimed the second spot as the leading source of tourists for Thailand, right after Malaysia. Over a million Indians visited Thailand that year.
Back in 2019, nearly 2 million Indian tourists flocked to Thailand, solidifying their position as the third-largest group of foreign nationals to explore the country.
The delay in visa processing has often been cited as a major deterrent for Indian travelers.
Skift’s earlier articles have explored how Indian travelers are now opting for destinations that don’t require them to navigate the maze of visa applications.
In the latest round of easing travel restrictions, tourists coming in to Taiwan will not be asked to undergo mandatory Covid-19 quarantine from October 13, the ministry of health and welfare announced on Thursday.
From October 13, inbound arrivals to Taiwan would require to self-monitor for seven days instead of undergoing mandatory quarantine.
While the government has scrapped the requirement for polymerase chain reaction tests for inbound travelers, passengers aged two and above would receive four rapid test kits on arrival and are advised to test on the day of arrival or the next day.
Travelers seeking to step out during the seven-day self-monitoring period would be required to take a rapid antigen test.
While opening borders to travelers from all countries, the government has also raised the weekly limit for international visitors from 60,000 to 150,000, and announced the resumption of group tours.
On September 12, Taiwan restored visa-free entry for visitors from 54 countries, including the U.S., Canada, Europe, Australia, New Zealand, and diplomatic allies. From Thursday onwards, 11 more countries were included in the visa exemption list, which includes Japan, South Korea, Singapore, Malaysia, Thailand and the Philippines.
Following last week’s announcement of the Mainland Affairs Council, entry requirements for select categories of Chinese, Hong Kong, and Macau nationals have also been relaxed from Thursday onwards.
Even as many Asian destinations have scrapped most of the Covid-19 related entry restrictions, Taiwan had resorted to a strong zero-Covid policy for more than two years, where arrivals were still required to undergo a mandatory three-day quarantine at home or at a hotel, followed by four days of self-monitoring.
Taiwan had also banned inbound and outbound tour groups for more than two years.
As Japan learns to live with the virus, the government has indicated plans to ease all travel restrictions in the “not-so-distant future,” which according to the local media could be as early as next month.
The relaxation in entry restrictions would entail putting an end to the entry ban on independent tourists, removing the daily arrival cap and restoring the pre-pandemic visa waiver for short-term visitors from 68 countries, including the U.S.
Announcing the government’s intention to relax restrictions, Seiji Kihara, the deputy chief cabinet secretary, had said this week that Japan should not fall behind other destinations in attracting foreign tourists.
Speaking at a meeting on Wednesday, Japanese Prime Minister Fumio Kishida has also talked about strengthening Japan’s earning power by taking advantage of the yen’s weakness, which is currently at a 24-year low against the dollar.
A weak yen would make the country an attractive destination for foreign travelers.
Japan recently raised the daily arrival cap of inbound tourists to 50,000 from 20,000. However, even this increment is only around 45 percent of the pre-pandemic daily average arrival of 140,000 travelers.
While Japan has been easing restrictions in a phased manner even since it reopened to foreign tourists in June, travelers are still required to apply for a short-term visa and need to enter the country as part of approved package tours through a recognized travel agency.
Taiwan will be reinstating visa-free entry for visitors from U.S., Canada, New Zealand, Australia, Europe and its “diplomatic allies,” from September 12.
However, visitors would still need to quarantine at home for three days and would need to get tested on arrival. The current cap of 50,000 inbound passengers per week would also remain in place. The prevention measures issued by the Taiwan government also includes four days of self-health monitoring for inbound arrivals.
Taiwan plans to extend the visa exemption to more countries. Inbound group tours are still not allowed in the country.
In June, Taiwan shortened the duration of home isolation to three days from seven days, while increasing the cap on inbound arrivals to 25,000 per week. From August 15 onwards, the country lifted its requirement for a pre-arrival polymerase chain reaction test from inbound arrivals.
Monday’s announcement of the resumption of visa-free free entry by Taiwan’s Central Epidemic Command Center signals the country’s efforts to relax restrictions put in place during Covid while keeping pace with reopening mesaures of Asian destinations.
The center highlighted the need to balance disease prevention efforts and promotion of economic and social activities.
The decision has been made after a comprehensive assessment and in light of the fact that most countries in the world have opened their borders, Victor Wang, head of the Central Epidemic Command Center, said during a press conference on Monday afternoon.
“Border control measures and epidemic prevention measures would be adjusted in a rolling manner depending on the changes in the epidemic situation,” the Taiwan government noted in a statement.
Even as Taiwan has been slowly relaxing restrictions for inbound arrivals, escalating differences with China has had a bearing on its tourism industry.
Sparked by U.S. House of Representatives Speaker Nancy Pelosi’s visit to Taiwan last month, China, in its biggest-ever military drills in the Taiwan Strait, had deployed scores of planes and fired live missiles near Taiwan.
Some airlines had cancelled flights to Taipei and rerouted others using nearby airspace that had been closed to civilian traffic during these military exercises. While the airspace involved had been comparatively small, but the disruption had hampered travel between Southeast Asia and Northeast Asia.
An earlier Skift story had also highlighted that the Taiwan tensions could drive up travel costs significantly.
Keen to offer a boost to the country’s tourism sector, Thailand will allow longer stays for foreign tourists from October 1 to March 31. The Southeast Asian destination has also proposed a 10-year golden visa program mainly targeted at wealthy digital nomads.
Foreign arrivals from 18 countries entering Thailand under the visa-on-arrival scheme, including India, will be allowed to extend their stay from 15 days to 30 days, while those from 50 countries, including Canada, U.S. and UK, who are currently eligible for a 30-day visa on arrival will be able to get a 45-day visa stamp.
From September onwards, Thailand will also be extending a 10-year golden visa option to four categories of travelers with an annual income of $80,000 and at least $1 million in assets. The visa also comes with a work permit and travelers would not need a Thai sponsor to live long-term in the country.
The processing fee for the 10-year visa with multiple entries is around $1382.
The Thai government expects the 10-year residence visa to generate around $27 billion worth of revenue.
The visa extension is crucial as Thailand prepares to transition to a post-pandemic era with the return to normalcy. The visa programs are also timed perfectly with the Thai government planning to declare Covid-19 endemic in October.
Thailand plans to welcome around 10 million tourists this year and has been working hard to lure tourists back to the country. In its latest effort, Thailand had been looking to legalize casinos.
Thailand’s Centre for Covid-19 Situation Administration will also meet next month to consider lifting the state of emergency, put in place to control the spread of the disease since March 2020.
