Skift Travel News Blog

Virgin Voyages have expanded their partnership with Chief Entertainment, Lifestyle & Celebration Officer, Jennifer Lopez, with the introduction of Jen AI, a new personalized invitation tool.

Thanks to the newly launched campaign, customers will now have the opportunity to create a personalized invitation from Jennifer Lopez, or at the very least, an impressive resemblance of her, thanks to the Jen AI tool.

By simply answering a few questions, guests will have the power to generate a personalized invitation from Lopez thanks to augmented reality, which can then be shared with friends and family.

Take a look at the tongue in cheek video from Virgin Voyages about the new tool below:

You can create your own personalized invite by visiting the Virgin Voyages Jen AI website.

At Skift, we are looking to unearth the most creative and forward-thinking innovations in travel through our Skift Ideas Franchise, which includes the Skift IDEA Awards, Skift Editorial Hub and the Skift Ideas Podcast.

You can listen and subscribe to the Skift Ideas Podcast through your favorite podcast app here.

Virgin Voyages has raised $550 million in fresh capital led by new investor BlackRock, with additional financing from existing investors Bain Capital Private Equity and Virgin Group, plus support from other lenders.

The cruise line, created by entrepreneur Richard Branson, debuted during the pandemic and operates two ships. It is positioned as a premium brand.

“Virgin Voyages has successfully launched a new brand in the cruise industry and proven its appeal to both the traditional and non-traditional cruiser, allowing the brand to tap into new markets and re-imagine this travel category,” said Ryan Cotton, a managing director at Bain Capital.