Skift Travel News Blog

Qatar Airways has revealed its latest onboard theme song, ‘The Ascent’, which has been composed by Dana Al Fardan and performed by members of the Qatar Philharmonic Orchestra.

‘The Ascent’ marks the trilogy of the two previous onboard theme songs, ‘The Awakening’ and ‘The Dawn’.

The theme song, introduces a unique fusion of Arabic charm intertwined with classical music, achieved through the incorporation of traditional Arabic instruments such as the Ney and the Rababa alongside the piano, violin, viola, and cello.

“As a composer, I really want to capture the sounds from my country and explore the nuances of different Arabic instruments, rhythmic patterns, and flourishes. The idea is to preserve the authenticity of one style of sound and build it into another in a way that fits without one having to accommodate the other by deconstructing itself,” Said Dana Al Fardan.

“Music is a universal language, and at Qatar Airways we have chosen a theme song that uplifts the passengers and transcends them to a wonderful destination. I am proud of Dana Al Fardan, not only is she showcasing our Qatari culture through sophisticated art, but her onboard music has also become synonymous with Qatar Airways’ brand identity. It is now directly associated with travel, culture, and luxury. It brings me great pleasure to welcome passengers onboard with the rhythms of Dana’s new symphony,” Said,  His Excellency, Mr. Akbar Al Baker, CEO of Qatar Airways Group.

Live Nation is bringing to market Vibee, a music-led experience and travel offering.

Touted as a ‘music-led destination experience company’, Vibee aims to offer traveler’s and music fans alike the chance to immerse themselves in different musical genres while exploring some of the world’s most exciting destinations via three core areas: curated experiences, festival integrations, and Las Vegas residencies.

“Vibee was founded to build indelible memories between fans and their favorite artists in a new way,” said Harvey Cohen, president of Vibee. “We are poised to deliver a range of once-in-a-lifetime destination experiences for every type of fan in vibrant locations all over the world.“

Experiential travel continues to be a growing trend among tourists who seek unique and immersive experiences. Vibee aims to enhance the travel experience by providing exclusive access to popular artists and events, including EDSea, a cruise and electronic dance music festival, and VIP hotel properties experiences during festivals like Lollapalooza, ACL Festival, and others.

This post is a part of Skift Ideas, which highlights exciting new creative projects, campaigns, designs, and future-making ideas across the travel industry. Skift will also feature a number of leading projects across travel at our 5th annual Skift IDEA Awards, which has become the travel industry’s most coveted achievement for excellence in innovation, design, experience, and now, automation.

Learn more at: https://live.skift.com/skift-idea-awards-2023/

A smart new campaign launched by Hilton, highlighting its connected rooms feature, for travelers looking for larger spaces when booking family or group travel. First in this “Connecting Room Concerts” series, a performance from Brandi Carlile, six-time Grammy-Awards winner – and nominated seven times for tonight’s 2023 Grammys Awards – from a pair of connected rooms at The Beverly Hilton.

Hilton has been a long-time sponsor of the premier music awards, in its 35th year now, with Hilton Honors loyalty program members who get special benefits at the awards.