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Artificial Intelligence in Travel

Artificial intelligence is the dominant topic of the future in travel, and we’re keeping a close eye on it at Skift.

Breakthrough generative AI technology was released publicly by OpenAI last November, and a number of big-name travel companies have already responded. Expedia, Kayak, and more — including multiple startups — have started releasing experimental technologies that could lead to transformations in the way users plan and book travel.

We want to make sure you know about it all, every step of the way. Read the archives below, and subscribe to the Skift AI Travel Weekly Newsletter.

Airlines

Delta Lays Out the Case For Continued Strength

Delta, which has become one of the largest e-commerce retailers, said it expects to see strong travel demand become a lasting trend for the industry.

Jay Shabat, Skift | 3 weeks ago

Airlines

Delta Is Using AI For Pricing and Reservations

Delta executives revealed the airline has started experimenting with AI to determine pricing and assist with reservations as part of a growing industry trend.

Meghna Maharishi | 3 weeks ago

Online Travel

TUI’s AI Chatbot Puts Experiences First

They say "it's about the journey, not the destination." But what may be true in life may not be true about how travelers want to book their trips online. TUI hopes to tap artificial intelligence to make travel search friendlier.

Selene Brophy | 3 weeks ago

Free Read

Online Travel

How Justfly Is Using Generative AI to Reshape the OTA Experience

With generative AI, online travel agencies (OTAs) are gaining a competitive edge by offering personalized customer service and efficient issue resolutions to couple with their extensive range of travel deals and offerings.

Justfly + Skift | 3 weeks ago

Tourism

Middle East Tourism’s Fading Momentum

Today's podcast looks at the strength and weaknesses of Middle East's tourism sector, how travel companies are using artificial intelligence, and some fresh funding for travel startup Klook.

Sean O'Neill | 3 weeks ago

Travel Technology

Accor, Booking.com, Cathay Pacific: New AI Tools Made With AWS

More travel companies are investing in the potential for an AI-powered overhaul of both customer sales and internal operations.

Justin Dawes | 3 weeks ago

Online Travel

Booking vs. Google in Travel AI

No one truly knows how generative AI will shake up the travel industry. Will Google stick with advertising instead of booking? Meanwhile, Booking feels it has advantages as a booking site.

Dennis Schaal | 3 weeks ago

Online Travel

Peek CEO Pegs AI Tools for Tour Operators as Priority in 2024

Peek CEO Ruzwana Bashir isn’t looking for an exit and instead says she wants to be the biggest independent company providing operating systems for tours and expenses businesses.

Selene Brophy | 3 weeks ago